Aging itself is a natural process, but up to 80% of aging (including wrinkles, fine lines, changes in mobility & cognitive function) is directly caused by our diet, environment, skincare & lifestyle. That means that with the right tools, we can support our body through natural biological changes & prevent (or slow) the 80% of aging that's within our control. Aging is a natural process, but we don't need to age faster than we naturally would.